An investor pitch video shows in 30 seconds what slides describe in ten: the product working, in someone's hands. Investors spend a few minutes on a deck, under four on average according to DocSend's studies, and a video spares them from imagining.
Here is what it should show, where to place it in your raise, and the mistakes that raise doubts instead of convincing.
Why a deck without a demo raises doubts
An investor sees hundreds of decks. Well-framed screenshots look like mockups, and a mockup proves neither that a product exists nor that it is easy to use. Doubt settles on the simplest question: does it really work?
A live demo settles that doubt, but only during the meeting. Before, when the deck circulates by email between partners, nothing shows the product.
What the video should show
- The problem, in one sentence, from your customer's point of view.
- The product in action, with the real interface, on a real use case.
- A true traction number: customers, revenue, usage or waitlist.
- The vision, in one sentence: what the product becomes if the raise succeeds.
Thirty seconds is enough. The investor is not trying to learn the product; they want to know whether it exists and answers a real need.
Where to place it
- In the deck, right after the problem slide, as a link or embedded depending on your sharing tool.
- In the first-contact email, as a short link to the video.
- In the data room, alongside the full demo for those who want to go further.
- During the live pitch, after the problem and before the demo.
The mistakes that raise doubts
- A mockup presented as the product. An investor who finds out later will not forgive it.
- Vague numbers, or numbers rounded in your favor.
- A video too long, telling the company story instead of showing the product.
- A consumer-ad tone, when the investor expects facts.
- Promises the product does not keep yet.
Pitch video or live demo?
They complement each other. The video works before the meeting, when the deck circulates without you. The live demo answers questions during the meeting.
The same video, lightly adapted, also serves the product launch. Every step is in our launch video guide.
Your pitch video with Genmotion.design
Pick the “Pitch to investors” goal, centered on the problem, traction and vision, then paste your website address. Genmotion.design relies on what your site says: put your traction numbers on it before making the video. It is ready in under an hour, with an English or French voice-over depending on your investors.
Prices range from a few dozen to a few hundred dollars depending on the plan: one video at a time, or a subscription sized to the number of videos. Access opens first to the first 100 early stage sign-ups.
Frequently asked questions
Do you need a video in a pitch deck?
It is not required, but it answers an investor's first question: does the product exist and work? For software, it is often the fastest proof you can give.
How long should a pitch video be?
30 to 60 seconds. Beyond that, keep it for a full demo in the data room.
What do you show without traction yet?
What really exists: the product in action, a waitlist, a pilot under way, first users with their agreement. Never an adjusted number.
With or without a voice-over?
With, in your investors' language, but with enough on-screen text to follow it without sound, as it will often be watched between two meetings.
In short
An investor pitch video does not tell your story; it proves the product exists and answers a real need. Thirty seconds, the real interface, one true number: placed in the deck and the email, it works for you before the first meeting.
Your SaaS video, ready in under an hour
Paste your website address: script, voice-over, music and animation are made for you. Access opens first to the first 100 sign-ups.
Join the early stage