Blog
Guides to video for your SaaS: prices and options, ads, launches and announcements. Concrete methods, tools compared honestly.
Prices and options
- The complete guide
Motion design video for SaaS: what an agency costs, and how to do without one
A motion design video for SaaS costs from $1,500 to $20,000. What it is for, what it should contain, and how to make one without an agency.
5 min read - Prices and options
Explainer video cost: why quotes range from $1,500 to $20,000
Explainer video cost runs from $1,500 with a freelancer to $20,000 at a professional agency. What drives a quote up, and how to bring it down.
6 min read - Prices and options
AI video generator or motion design agency: which one for your SaaS?
An AI video generator delivers in minutes, an agency in weeks. The four families of tools compared, and when an agency is still the right call.
6 min read - Prices and options
AI motion design: what software already does well, and what it still gets wrong
AI motion design delivers an animated video in a few hours at most. What it already does well, what it still gets wrong, and how to get the most from it.
4 min read - Prices and options
Video production for agencies: deliver SaaS client videos without a motion designer
Video production for agencies always hits the motion designer bottleneck. How to deliver more videos to SaaS clients, faster, without eroding your margin.
4 min read
Video ads
- The complete guide
Video ads for SaaS: why most of them never get the click
Video ads for SaaS are won or lost in a few seconds, often with the sound off. The structure, the platforms, the tests and the mistakes to avoid.
4 min read - Video ads
LinkedIn video ads for B2B SaaS: the hook, the length and the message
LinkedIn video ads start muted, in front of busy decision-makers. The hook, the length and the message that get a B2B buyer to click.
3 min read - Video ads
Video ad hook: why people drop off in the first seconds, and how to stop it
A video ad hook decides everything in a few seconds. Why people drop off, and six hooks that keep a SaaS buyer watching past the opening.
4 min read - Video ads
AI video ads: making your SaaS ads without a studio, and without the traps
AI video ads take a few hours to make, in several versions. The method for a SaaS, the tools for each need, and the traps that drive buyers away.
3 min read
Launches and announcements
- The complete guide
SaaS launch video: the guide, from script to launch day
The seven-part structure of a launch video, the script, the voice-over, and where to publish it on launch day to make the most of the attention.
4 min read - Launches and announcements
30-second explainer video script: the template to copy for your SaaS
A 30-second explainer video script fits in about 75 words. The five-sentence template, a filled-in example, and the mistakes that make it run long.
3 min read - Launches and announcements
Feature announcement video: how to make sure customers actually notice
A feature announcement video shows the gesture a changelog only describes. The 30-second structure, where to share it, and how to know it worked.
3 min read - Launches and announcements
Investor pitch video: what to show in 30 seconds
An investor pitch video shows the product working in 30 seconds. What it should contain, where to place it, and the mistakes that raise doubts.
3 min read - Launches and announcements
AI voice over or voice actor: which one for your product video?
An AI voice over takes minutes to generate, a voice actor brings a performance. Turnaround, rights, languages and pronunciation: how to choose for a SaaS.
4 min read